Update from Gertrude HQ


Over the past week, we have worked with curators on Salons in London, Mexico City and Los Angeles. We have received questions from curators all over the world - we summed them up on our new support center where you will find answers to questions from “How do I start a Salon?” to “What makes a great Salon post?”. We’re also introducing our first Gertrude Story, highlighting stories of curators setting up their Salon.

1. Support Center
A comprehensive resource designed in response to your questions. 



We have been listening to your questions and have launched a brand new Support Center to answer them as completely as possible. This newly added resource compiles our FAQ, example Salon posts, tutorial videos, media kit, and Curator Guidebook. If you have any further questions you can always contact us at support@gertrude.co.

2. Gertrude Stories
A new series on our blog will introduce the curators behind our events. 


We will now be featuring Gertrude Stories periodically on our blog. These posts are short interviews with our curators all over the world. They give readers a fuller and more personal perspective of our Salons, the individuals that organize them and the art scene in the cities where they take place.


Alice & Gertrude

June 26, 2014 0
Share this

The New York Times tmagazine was kind enough to profile us last Sunday.

With Pop-Up Salons, Art Is Demystified

Gertrude Stein’s Legacy Lives On in Pop-Up Art Salons”

A couple of our great curators and guests were interviewed and listed in the article, too. Also some of the partners who dared make Salons happen like the newmuseumphillipsauction and Paul Cooper Gallery.

Thanks to all of you for helping make this Salon movement happen. We’re super excited here at Gertrude about what’s to come. 



June 19, 2014 1 Share this

We’re live outside of NYC!

As we had mentioned a few days ago, we’ve been working on opening up Gertrude to talented curators all over the world.

It’s now a reality, and we are live in:

- Mexico City, our first Salon with curator Karen Huber is on June 25th 

- Los Angeles, our first Salon with Lori Lamont is on June 19th

- London, our first Salon with Phillip Michael Wolson is on July 1st.

If you live in Mexico City, Los Angeles or London, we hope you can make it and you will love the experience.

We thrilled here at Gertrude to see the Salon movement going global. We have many more Salons to come and we’ll continue to make improvements to our site - including better tools for curators to host great events and better ways for guests to be involved.

Interested in hosting you own event in your city? We would love to hear from you (curate@gertrude.co ).

Kenneth, Gertrude and team.

June 9, 2014 1 Share this

Create Your Own Art Events with Gertrude

Recently we announced that we are opening up our platform, accepting submissions from curators all over the world. Here’s more about how this is going to work.

If you want to become a curator, Gertrude is a great tool for you to post your art events, invite guests and manage ticket sales seamlessly, online, and without our direct oversight.

We’ll also provide you with some of the best practices and tools we have been using in NYC for the past year and a half. Additionally, if you choose to charge for tickets to their event, you will keep 95% of the ticket revenue.

Ready? Start here. We have also prepared for you a set of tutorial videos to ensure that the process of creating and submitting events is as easy as possible. You can see some of the other resources here

We will choose 3 salons submitted before June 7 to promote to our 10,000+ subscribed guests.

If you have any questions about submitting a salon or need any assistance at all in meeting this deadline, please just let us know! I’ll be happy to help.


June 2, 2014 2
Share this

As you know by now, Gertrude is on a mission to connect people directly with artists at intimate events all over the world.

We have seen the movement grow dramatically ever since our humble beginnings on December 2nd 2012, thanks to the unconditional support of our community. We made a promise a few months ago that we will not rest until the art world feels more like a Salon, and we intend to keep it.

After starting the movement in New York City, holding some 60 Salons and garnering over 10,000 subscribed guests, we are excited to announce that Gertrude is officially going international.

Starting today, we are opening up our platform, accepting submissions from curators all over the world. We’re making our website more accessible than ever before. We’ll follow up with more on this soon for those of you who are interested in becoming a curator.

We’ll monitor the community’s feedback very closely (especially the guest rating for each Salon) to ensure that guests can find quality curators who they can trust to provide enriching and educational art experiences.

Don’t forget to sign up on your city’s page so you can get notified when the first Salons happen in your city. We can’t wait to see the Salon movement go global, and we know you do too.



May 30, 2014 2
Share this

Inside Stein’s home and venue for her Salons at 27 Rue de Fleurus.

Today, our namesake, the writer, art collector and visionary would have been 140 years old. In her time, Gertrude Stein overcame prejudices against her gender, religion and sexuality to become one of the most influential figures in art, building a legendary personal art collection.

From her home in Paris, the American expatriate gathered some of the greatest minds of the modernist movement at her weekly salons, including Pablo Picasso, Ernest Hemingway, Henri Matisse, or F. Scott Fitzgerald. These salons facilitated a community of visionaries that eventually changed the shape of art as we know it today. They continue to inspire us here at Gertrude.

2014 will be Gertrude’s year once more. Our team resurfaced the Salon in New York City on December 2nd 2012, and we have been seeing the movement grow dramatically ever since thanks to your unconditional support. This year, we extend to other cities, add new forms of events and access with relentless focus on quality. We will not rest until the art world feels more like a Salon.

Happy 140th birthday, Gertrude.

February 3, 2014 3 Share this

5 Ways to Experience a Gertrude Salon

Now that you know what to expect from your first Gertrude salon, you may want to know the different types of salons we offer. There are five, to be specific. That’s five different ways to interact with and experience art. And while you can be sure that each event will live up to Gertrude’s high standards each type of event maintains its own, defining features.

1. Traditional Salon: Our first and most frequent event, the Traditional Salon offers guests the chance to view and discuss art in an intimate, personal setting.
- Led by a curator, an individual with demonstrated expertise in the subject of the event who facilitates the discussion between guests and artist
Click here to see an upcoming Traditional Salon


2. Studio Visit: Studio Visits are a chance to experience the artistic, intimate ambiance of Salons against the backdrop of an artist’s working studio.
- Guests can experience the very space in which the works were created
- Allow guests to learn more about  - and perhaps even glimpse - an artist’s upcoming work
Click here to see more about Studio Visits


3. Exhibit Preview & Tour: Our exhibit tours takes a small group of guests on a private tour of a museum exhibit.
- Tours are led by an expert on the work, so that guests can learn about the show from someone who truly knows the art
- Guests can bypass the long lines for a popular exhibits
For example: our upcoming Salon and brunch


4. Performance: Our performances offer guests the chance to experience art in motion, to witness a performance art piece, and even, perhaps, become a part of it.
- Guests will be led through the piece by a curator and the artist.
Click here to learn more about a past performance


5. Soiree: Some art is so great, you can’t help but celebrate. Our Soirees invite guests to enjoy some fine art while sipping a glass of Pommery champagne or enjoying a freshly cooked meal.
To see learn more about Soirees click here


To learn more about our Salons and find any upcoming events click here.

What to Expect From Your First Gertrude Salon

Here at Gertrude we are trying to redefine the way we experience art. Therefore, if you’ve never attended a Salon before, you may not quite know what to expect. While the subject matter of each salon and the format may vary, there are certain features you can expect at any Gertrude Salon.

  1. A Chance to Really Experience Art: Salons aim to give guests a truly immersive experience, different from the cold world of gallery shows. It’s not a static viewing of art but a chance to really understand the work shown in the warmth of discuss and in the light of the curator’s and the artist’s own words. By the way, we borrowed the term “Salon” from a long French tradition of informal gatherings around art.

  2. Anyone can join: Because Salons facilitate learning and interacting about the artwork, they are open to all types of individuals, regardless of prior art knowledge. Salons are not merely events for those highly involved or connected in the art world but for anyone with an interest in art or who wishes to learn more about art. Our event pricing reflects this open attitude.

  3. An Intimate Event: No Gertrude Salon will exceed 40 attendees. This figure ensures that the events maintain the conversational feel that defines the Salon experience.

  4. An Interactive Event: Salons are discussions, not lectures. Because we keep our events small, attendees can both listen to and engage with the curator of the event, and most of the time the artist is present. The experience can be rewarding for anyone because such a discussionary environment allows the event to address the topics in which guests are most interested.

  5. One hour only : Each salon must abide by specific rules; besides the cap on guests, the salon lasts 1 hour and the doors close 15 minutes after the start time. We are aware of attendees’ busy schedules and design our events for individuals who are interested in art, though not necessarily immersed in it, for people who have other things to do as well.

  6. Premiere selection: But, rest assured that the time you spend at a Salon will be enriching. Our curators are hand selected for their level of expertise on the salon’s subject matter just as the location of the salon is chosen to best compliment the subject. We like to think they are today’s Gertrude Steins. Proof of the thought and knowledge that goes into creating our salons: we have worked with 4 out of “20 Young Artists to Collect,” which recently appeared in Architecture Daily.

  7. Complimentary champagne: Many of our events include a complimentary glass of Pommery Champagne. Because nothing pairs better with good art and engaging conversation than an elegant glass of champagne.

Ready to try your first Salon? Browse Salons you find interesting and book online, we’ll see you there!


5 Tips for a Great Artist Studio Visit

The world of artistic creation leaves a great deal subject to interpretation. However, when it comes to studio visits, the line between the bad and the good is quite, indisputably clear.

  1. Allow your work to introduce itself: Begin your studio visit by allowing your visitors some time to look at your work without disturbance. This time will allow them to understand your art before you delve deeper into your process. It will also allow them to formulate any questions they may have regarding your work and an audience with questions will make for a more engaging, dynamic visit.

  2. Provide some background: Start your studio visit by providing a bit of background, allowing your audience to understand the origins of your artistic interest and influences. You may also want to provide some context for your work by highlighting a recent accomplishment.

  3. Be choosy: Showing too much work can easily overwhelm an audience so be selective about which works you display. LIkewise, a confusing display can undermine the actual work you are showing. Make sure your display is clean and accessible for visitors.  

  4. Let the conversation flow: Undoubtedly, no one wants to have their time wasted so be sure that the studio visit has a clear and logical organization. However, studio visits are also best when they feel personal. Don’t fear anecdotes or tangents, but know what you want to cover. Perhaps prepare a loose outline of the most relevant topics beforehand.

  5. Follow up: Studio Visits offer a great chance to not only garner new fans of your work but also to engage the enthusiasm of existing fans. Make sure to gather the contact information of your visitors, notify them when you have new work for purchase, an upcoming show, or another studio visit.

The Daily Serving recently fielded a question from an artist on how to facilitate an effective studio visit. Daily Serving offered some quality advice and inspired us to share the knowledge we’ve gained from our Salons as to what truly sets a studio visit apart. We believe these key points to be fundamental to any great studio visit.


Dear Friend of Gertrude,

As you know, we’ve spent the past months hosting secret Salons in places ranging from a church in Brooklyn, a penthouse on the UES to Google’s Chelsea office, working with premiere curators to select leading artists and promising new talent.

While private, the art world noticed, and we received thousands of applications to attend.

On October 16, at 11am ET we will introduce the next step as we redefine the art Salon for the 21st Century.

If you haven’t already, make sure to sign up here.

If you came to a Salon we cannot wait to have you back, and if not, let’s meet soon.


Gertrude & Team

Artwork: “TV on TV” by Nobutaka Aozaki, shown at a Gertrude Salon.